In today’s economy, only innovation can provide the competitive advantage that leads to significant growth and business success.
Companies now have to face the reality that the strategies and tactics they used during the ‘90s to drive share price and earnings have largely run out of steam or reached their natural limits. Cost cutting and staff reductions have their limits, creative accounting is harder to get away with, mergers and acquisitions are harder to find, and so on.
What remains for most organisations to create above average growth and earnings is real innovation.